NRFC Social Media – Aled Lewis

Narberth RFC

Social Media Overhaul

Challenges & Objectives

/ Project Overview

Led the redevelopment of Narberth RFC’s social media presence, delivering a full visual refresh and more strategic digital approach. Working with no dedicated budget, I introduced consistent branding, structured content templates, and a more engaging online identity to better connect the club with supporters and the wider community.

/ Challenges

Being tasked with improving an inconsistent social media presence without additional resources or budget.
Balancing the club’s heritage with a more modern, professional digital image.
Capturing live content and publishing updates quickly to keep supporters informed in real time.

/ Objectives

Create a cohesive and recognisable visual identity across all social platforms through templates and brand consistency.
Ensure timely, engaging content through hands-on photography, video capture, and rapid match-day updates.
Strengthen supporter engagement, event visibility, and the overall digital reputation of the club.

/ The Results

The refreshed social media presence created a stronger, more recognisable identity for Narberth RFC and significantly improved consistency across all platforms. Introducing structured templates and a cohesive visual style helped professionalise the club’s online image while still keeping its community-driven personality.

Managing content capture directly allowed for faster match-day updates, more engaging storytelling, and a closer connection with supporters both at the ground and online.

Despite operating without a dedicated budget, the improved branding, quicker communication, and more strategic approach contributed to increased engagement, stronger supporter interaction, and a more modern digital presence for the club.